Future Action Plan
By the challenges conquered, including the positioning of the target audience, search for relevant information, to the minor issues of logo formation, lack of publicity,
several plans for the sustainable development of ‘All about R’ is made.
Better resonation with our audience,
broadening retirement related issues being concerned
Currently, our page majorly focuses on the communication and interaction of the two generations, and this resulted to be the largest concern for most viewers. To further cultivate these tips and suggestions, our content must give related information, keeping their attention on our page, relevant feeds. Continued content must be published to ensure their family’s retirement to be a desirable process, solving the concerns of the majority of users.
Relatively low publicity and engagement on Facebook,
attention shift onto the Instagram page and other forms of media
This is a response to the lower scores on the survey for section 4: Effectiveness of the platform towards the participants’ parents, where we reduce our exposure to Facebook users, oftenly being the older audience. It is obvious our Instagram showing contrasting publicity to our Facebook page, given the contrasting number of followers and likes. By shifting attention from the Facebook page onto the Instagram page, and the creation of short clips and stories, more can benefit from our posts, since we have received feedback for providing information in more forms.
Instagram page: make ‘all_about_r’ an interactive platform
Currently, we see a page without much interaction within users, or between users and admins. This diminishes the value of our project. We aim to standby to help any parties who are in difficulty under retirement-related issues. Therefore, we plan to regularly form ‘QnA’ on our stories, to allow users to freely ask questions. This active approach to users expects to result in more engagement and interaction, gaining confidence from users and reputation for our helpfulness. Short clips will also be made for users who enjoy animated content. Both word and video content can be formed concurrently without conflict.
Targeting our audience as those future generations of the retirees:Â collaborations with communication centers and related organizations as valuable experience for us and for those families in need
The project’s initiation was made very difficult under the pandemic, due to the cancellation of f2f events. Majorly, our social media could not direct our audience to ongoing f2f events. By the fading COVID, we expect to present these opportunities for retirees. With the collaboration with corresponding associations, their presence in our page could promote their events, while organizations could provide us with updated information on their future events and assist us in greater exposure. All parties could benefit in terms of publicity and most importantly, have the utmost benefits on those in need.